BHD’s cinema app
- Client
- BHD
- Project
- Redesign BHD's booking ticket app
- Platform
- Mobile
BHD’s new app covers all basic needs of movie-goers, in an intuitive and pleasant way. Meaning, users can easily scan screening schedules, view movie details and book tickets online.
- Khai Le
- Supervisor
- Tam Le
- UX Designer
- Thanh Dao
- UI Designer
Introduction
BHD is one of the biggest cinema chains in Vietnam with hundreds of thousands tickets sold monthly. However, its mobile application is a complete drawback; users cannot book tickets online, it feels and looks outdated, inconsistent and cluttered.
BHD’s new app covers all basic needs of movie-goers, in an intuitive and pleasant way. Meaning, users can easily scan screening schedules, view movie details and book tickets online.
- Industry
- Entertainment
- Budget
- Lower than $10,000
Project scope
Mission
BHD’s new app covers all basic needs of movie-goers, in an intuitive and pleasant way. Meaning, users can easily scan screening schedules, view movie details and book tickets online.
Goal
- 1. Provide users with information on movies, schedules, locations, promotions all in one space.
- 2. Allow users to book and pay for their tickets online.
- 3. Convert movie-goers into BHD fanatics. When it comes to movies, BHD comes to mind first.
The challenges
The new design needs to change users’ current perception of BHD app,
by providing users with a seamless and straight-forward experience.
Personas
Young and dedicated fan of movies.
Duong loves to go to movies on weekends with friends. A heavy user of mobile apps, he enjoys having snacks when watching movies and pay for tickets with his digital wallets. A simple UI and straight-forward booking process is a must for him.
Traits - core dimension of Duong’s personality:- Movie types to choose: Any
- Tech capability: Above average
- Payment desirability: Multiple & fast
Case study
Mission
BHD’s new app needs to cover all basic needs for movie-goers, in an intuitive and pleasant way. Meaning, users can easily scan screening schedules, view movie details and book tickets only.
Goals
- 1. Provide users with information on movies, schedules, locations, promotions all in one space.
- 2. Allow users to book and pay for their tickets online.
- 3. Convert movie-goers into BHD fanatics. When it comes to movies, BHD comes to mind first.
The challenges
The new design needs to change users’ current perception of BHD app, by providing users with a seamless and straight-forward experience.
Home screen - Schedule
Home screen providing information of all movies, with a bigger and smoother transition effect for movie carousel.
Moving the promotion banners beneath the movies to priorize the main task.
Movie details
Finding more info helps users decide if a movie fits them. Movie details were structured for easy scanning. A clear Book now button stays at the bottom of the screen allows fast booking without having to scroll.
Transaction history
Users can keep track of their tickets, as well as their orders, sorted from newest to oldest for quick navigation. Orders are also indicated with different statuses to prevent missing pick-ups.
Digital ticket with QR code. Scan and enter the movie, go green with less paper waste.
Solution
Typography
Avenir Next
- Bold
- Booking a movie should be easy
- Semibold
- Booking a movie should be easy
- Medium
- Booking a movie should be easy
- Regular
- Booking a movie should be easy
Color Palette
Home screen - Schedule
What movies are play at the theater? Is that movie too long to watch? Providing answers to these common questions is the top priority of this screen. The old one didn’t offer these info and our proposed solutions are:
- A bigger and better transition effect for movie carousel to make the browsing more enjoyable
- Eye-catching CTA button to encourage booking
- Moving the promotion banners beneath movies to priorize the main task
Movie details
Finding more info helps users decide if a movie fits them. Movie details were structured in a way which users can scan through easily. A clear Book now button always stays at the bottom of the screen allows fast booking without having to scroll.
Showtime
When picking a showtime, it is important to group them by the order: time - location - type of theater. Must-have data is also highlighted for best scanning:
- Date of the showtime - today as the default state, going back to the previous days is not permitted to prevent mistakes.
- City in which the cinemas locate - only 3 cities available so showing all should be better than hidden in a combo box.
- Start time - optimized with horizontal scroll to help user perceive info and make their booking decision quickly.
Booking flow
Transaction history
Users can keep track of their tickets, as well as their orders arranged by latest to oldest for quick navigation.
Orders are also indicated with different statuses to prevent missing pick-ups.
Digital ticket with QR code. Scan and enter the movie, go green with less paper waste.
Book by cinema
Some users might want to find the nearest cinema to go to, regardless of which movies are shown. Therefore, showtime of movies are fully shown in one screen.
Now, only two steps needed to select a seat.
Our theaters
Movie-goers can explore many types of theaters provided by BHD ranging from Standard to Special. List of theaters presented with real photos brings a hint of what they would enjoy. Card component is used to display list of theaters and news to retain consistency in style.
KiwiPay
Intensive designing, evaluating and testing, we has got an opportunity to help KiwiPay set the seal on a new MVP, ready for development and market validation.
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